NHS Greater Glasgow and Clyde has launched a simple, yet powerful initiative designed to support the monitoring of a baby’s movements during pregnancy.
Expectant mums will be provided with Nurture Ribbons. Funded by Glasgow Children’s Hospital Charity, the ribbons serve as a gentle, visible reminder for mums-to-be to stay aware of their baby’s movements – an important sign of their wellbeing.
Nurture Ribbons are now being handed out to women between 22 and 24 weeks of pregnancy. Each ribbon has a contact number printed on it and the message:
“I love to jump around despite being small. If my movements slow or change, don’t delay, give Triage a call.”
These simple ribbons, which are designed to be tied onto a bag or kept somewhere visible, are already making a big difference, acting as a regular prompt for expectant mums to tune into their baby’s movements.
“These ribbons really could save a baby’s life. We know that early intervention is key when it comes to reduced movement, and these visual reminders encourage mums to act quickly if they’re ever concerned,” said NHSGGCSenior Charge Midwife, Kirstie Cameron.
Originally introduced in NHS Lanarkshire, the ribbons have now been adopted by the team in NHS Greater Glasgow and Clyde as part of a wider drive to raise awareness of fetal movements.
As well as the ribbons, the education initiative includes staff training, flyers, posters, and screen messages in waiting areas – all designed to highlight how important it is to get in touch with maternity staff if something feels different.
“It’s all about creating a culture where mums feel confident contacting us, no matter how small the concern might seem. We’re making sure that everyone gets the same, clear, message during their pregnancy. These ribbons are just one part of that, but they’ve already proven to be a great conversation starter,” said NHSGGC Quality Improvement Midwife, Alison Anderson.
One mum-to-be proudly wearing her ribbon is Holly, a midwife herself.
“Even though I work in maternity care, I still find it reassuring to have that visual cue, especially on busy days. It’s such a small thing, but it carries an important message,” said Holly Docherty.
The response so far from patients has been positive, with many saying the ribbon helps spark conversations with partners, friends, and family too.
