What is it and what is it for?
“Sustainability Action” is the new symbol of sustainability for NHSScotland.
It is an overarching ‘umbrella’ brand, to be used to support and promote staff behaviour change activities that contribute to delivering sustainability across all parts of the NHS: from public health, management, allied health professionals, pharmacy, science, the ambulance service, dental teams, doctors and our front line clinical staff to the wider healthcare team.
The Sustainability Action ‘brand’ aims to
- Explain what sustainability is and means through demonstrating and highlighting the sustainable actions that all NHSScotland staff can make
- Raise the profile and importance of sustainability within NHS Scotland
- Connect and contextualise all sustainability topics and actions
- Underpin all sustainability-related communications across NHSScotland
Who can use it?
Anyone within NHSScotland working on a sustainability-related topic or wanting to promote change can use this brand to promote their activities. That means anyone from any department or executive Board promoting a Board-wide programme, through to a small clinical team in a ward encouraging sustainable staff behaviours.
What Have We Done?
As a part of the campaign we have an internal communications plan that will promote and raise awareness of our participation in a number environmental awareness days including World Environment Day, Recycling Week, Climate Week and more!
One of the new initiatives was offering our Aroma Café visitors the option to use a sit-in china mug; this means the number of non-recyclable paper cups used is reduced creating less waste. We have been working on reducing the number of single-use items we use across the Board with more changes to come which will be promoted under the Sustainability Action brand.